Holland Judkins is a graphic designer. With a focus on illustration. He mainly creates work for marketing and brand identity purposes. His creative process involves sketching out ideas on either paper or digitally with a tablet, then taking those ideas and developing them further using coloring and detailed brushes. When creating his work he uses a wide variety of digital tools to create graphics for any situation or cause, he creates his illustrations using an apple pencil in procreate. Hopefully his work will be a unique experience to the viewer. That will happen through aesthetic and visuals that the viewer has never seen before. Holland’s work will function with the intention of being aesthetic while also catching the viewer's attention. His work features a clean sleek style that causes the viewer’s eye to be guided to it naturally.